Email Marketing Checklist for Small Business Owners

Email marketing remains one of the most effective ways to reach and engage customers for Small Business Owners. This checklist provides a comprehensive guide to planning, creating, sending, and analysing your email marketing efforts.

Your Email Checklist:

1. Planning & Strategy

• Define clear goals for your campaign (e.g., drive sales, announce new store opening, promote event).
• Understand your target audience: demographics, interests, pain points.
• Segment your list for more targeted messaging.
• Comply with relevant spam laws and regulations.

2. Content & Design

• Craft compelling subject lines that stand out.
• Personalise emails using subscriber data.
• Write engaging copy that resonates with your audience.
• Use high-quality images/videos.
• Ensure your email is mobile-responsive.
• Include a clear Call-to-Action (CTA).
• Proofread meticulously for typos and grammatical errors.

3. Sending & Deliverability

• Choose the right email marketing platform.
• Test your email across different email clients and devices.
• Send at optimal times for your audience.
• Monitor deliverability and bounce rates.

4. Analysis & Optimisation

• Track key metrics: open rates, click-through rates, conversions.
• A/B test different elements (subject lines, CTAs, content).
• Analyse results and make data-driven improvements for future campaigns.